Promotion
Promotion refers to communication in the marketing mix, and it includes the specific objective of informing, persuading, and remembering a target audience. Moreover, it makes the business more proverbial among individuals, and it helps in selling the products or services that the firms offer. Most companies use the promotion to market their products or services by advertisements, special offers, and public relations. Starbucks use to advertise over the internet and through TV.
Nowadays, Starbucks has been using social media as one of its promotion strategies. They use them to tell their customers about the new flavors that have been launched at their stores and as reminders to buy their favorites drinks. Starbucks has numerous followers on social media applications such as Instagram with 18 million followers, wherein on Twitter, they have 10.9 million followers. Apart from this, Starbucks has been using the most effective methods of technology for promotions since 2013, for example, their “tweet-a-coffee” campaign. Besides, the feedback system through the “My Starbucks Idea” loyalty program.
Starbucks used to print the logo in mugs that are sold exclusively in their shops, and part of them is made special for each country around the world. Offering gift cards to customers and the free Wi-Fi enhances brand loyalty and attracts others to become clients to Starbucks is considered promoting cleverly. Besides the gift cards, they also offer a gold card to loyal customers as part of their long-term communication strategies.
Starbucks provides different delicious and refreshing flavors. However, some of them are only available during seasons, for example, the Starbucks winter drink. That considered being as one of the effective promoting strategy Starbucks use. In addition, they use customer data to make a good relationship between the brand and the customers, and also remind or inform about their recent offers or activities.
Starbucks contributes to charity, recycling, reduces waste, save water and energy, and others as part of their social sponsorship to their communication strategy.
