Starbucks is a well-known American company headquartered in Seattle, Washington, established 50 years ago by Jerry Baldwin, Zev Siegl, and Gordon Bowker. It is considered one of the most successful companies to date, the premier roaster and retailer of specialty coffee worldwide, among other competitors. Besides, Starbucks exists in more than 70 countries around the world and more than 32,000 branches. They serve a variety of hot and cold drinks, whole-bean coffee and more than 30 blended, Frappuccino coffee and non-coffee blended beverages, several types of tea, fresh juices, La Boulange pastries, sandwiches, and snacks. Starbucks remains its target is urban, affluent, and often employees who look to have a coffee with them to the office. They consider having educated, an average wage of $90,000, and an average age of 42 years old core customers. However, Starbucks became one of the most recognized brands because they are not like any typical coffee shop, and it has changed the world about the idea of drinking coffee outside the home. That is by creating a “third place” that blends between home and work, so people can enjoy the coffee and relax with modern and Western experience from good music to good service. Another factor that supports their success is the innovation and keeping up with trends from regular coffee to their new, unique Frappuccinos.