STORYTELLING
Starbucks® is at the top of the café's market, and the reason for this lead is associated with the hard workers’ efforts of our farms. Moreover, the hundreds of products are being supplied from India to France, roasting more than 3 million pounds of fresh coffee beans each week, with quality standard Arabica beans. The beverages aren’t just a fancy coffee, but it gives the customer not only energy but a better mood and a cool shot for their Instagram every morning.
AVAILABILITY
Starbucks® products are wildly available, and the variety of them has expanded over the last decade to suit every taste. Starbucks® was the only company that let their customers customize their drinks until ordering a coffee became a whole new fun experience. Coffee, cocoa, tea, and more hot or cold mind-blowing options customers can enjoy trying at stores or home. Starbucks® instant coffee is premium coffee and as good as the fresh drinks at stores. That represents the ethical commitments of the company.
AUTHENTICITY
Starbucks® started in the ’70s and kept specializing in coffee beans and hot coffee, serving classic cappuccino or Lattes for around 30 years, then it innovated a new way of drinking coffee in 1995 and introduced the first iced coffee; Frappuccinos, this word is a blend of both frappé and cappuccino.
VARIETY
Art of ordering a Starbucks® drink, you start with the cup sizes, that is based on Italian meanings; tall, grande, venti. Then comes the temperature, hot or cold, and the type of beans, espresso, blonde, strong, medium, or even decaf! Then the name of your drink; frappé, Latte, Chai, macchiato, and more.
Product
EVERYWHERE
To give the customers an easier experience of graphing their morning coffee, and it became more useful at 2020 pandemic, making those Coffeehouses products accessible online or at groceries all around the world.
OPTIONS
Starbucks® products have many classifications, there are seasonal products such as Pumpkin Spice flavor, and it’s only available in fall, which keeps the customer excited and expecting the products annually. Also, there are options for vegans and lactose intolerance, and the kinds of milk options are numerous; there are almond, oat, coconut, and skimmed milk.
SUSTAINABILITY
As sustainability and protecting the earth is part of Starbucks ' responsibility, they have instructed the sippy cups in July 2018 for the iced coffee in worldwide branches in 2020. The packaging is as important as the product's taste. And everyone loves the appearance of the mermaid in the logo, so now you can purchase their reusable cups line from any store or online in your favorite color using the Coffeehouses products.