
Place is one component of the marketing mix, and it determines the locations at which consumers can access the products. It can guarantee the greatest quality of its special coffee of the brand due to the great supply chain system approach taken. Starbucks coffee chain uses the principle of distributing direct from farmers and harvests the finest quality coffee beans. The proof of its trademark presence is very overwhelming. It operates more than 30,000 stores around the world in more than 70 countries such as (the United States, the United Kingdom, the Middle East, China, Canada, and Europe), which made it very friendly to its stores. Starbucks is known for its exemplary store locations, which reflects the successful distribution approach of its products. Starbucks distribution channel comes in three distinct and varied forms:
Firstly, the direct distribution through its own stores, where the buyer can enjoy ordering his own drink and enjoy a wonderful musical environment suitable for relaxation. Some people find Starbucks a primary place to go, such as the library and home. The matter does not stop there, as the buyer can find Starbucks drinks in all cooperative societies. Also, found on Carrefour, Spence, gas stations, and other outlets, so these places have a bar that is only dedicated to Starbucks drinks to be easily accessible to their customers. As the distance between the store increases, set up and store and this is called indirect distribution, which is the second form. This has proven the strength and popularity of the Starbucks coffee chain is spreading its products in the market. Thirdly, electronic distribution. Customers around the world can buy Starbucks drinks from its stores through delivery applications, for instance, Deliveroo. Customers also can shop online to buy their favorite coffee through its special capsules. Starbucks coffee flavors are selling through Amazon, Noon, Starbucks app.
Place



Where you will find Starbucks products in UAE











